This course is all about understanding the power of personas and archetypes in influencing consumer behavior and building brand identity.

We'll explore the nitty-gritty of creating detailed personas - the semi-fictional characters based on real user data - and how they can guide the design and marketing strategies to better meet user needs.

We're also going to dig deep into the realm of archetypes, those universally recognized characters that live within our collective unconscious. We'll see how these timeless patterns influence not only storytelling but also branding and how they can evoke deep emotional connections.

By the end of this course, you'll be able to leverage the strengths of both personas and archetypes to create more meaningful, lasting solutions for your users.

This course is all about understanding the power of personas and archetypes in influencing consumer behavior and building brand identity.

We'll explore the nitty-gritty of creating detailed personas - the semi-fictional characters based on real user data - and how they can guide the design and marketing strategies to better meet user needs.

We're also going to dig deep into the realm of archetypes, those universally recognized characters that live within our collective unconscious. We'll see how these timeless patterns influence not only storytelling but also branding and how they can evoke deep emotional connections.

By the end of this course, you'll be able to leverage the strengths of both personas and archetypes to create more meaningful, lasting solutions for your users.

Yao Adantor is an experienced educator in the UX field and works as a Senior UX Researcher with different Fortune 500 companies.

Crafting this course, he began with the understanding that diving into character development can be pretty daunting when you're first starting out. He wanted to ensure you had a structured, yet engaging learning experience, so he meticulously organized the content to help you seamlessly differentiate between the concepts of personas and archetypes.

Through this, you'll gain a solid foundation, which is super helpful for creating compelling characters in your writing or understanding user behavior in design. Think of it as a toolkit that not only explains theories but also equips you with practical activities to apply what you've learned directly to your projects.

Yao Adantor is an experienced educator in the UX field and works as a Senior UX Researcher with different Fortune 500 companies.

Crafting this course, he began with the understanding that diving into character development can be pretty daunting when you're first starting out. He wanted to ensure you had a structured, yet engaging learning experience, so he meticulously organized the content to help you seamlessly differentiate between the concepts of personas and archetypes.

Through this, you'll gain a solid foundation, which is super helpful for creating compelling characters in your writing or understanding user behavior in design. Think of it as a toolkit that not only explains theories but also equips you with practical activities to apply what you've learned directly to your projects.